Fifteen years inside product teams, mostly the messy early part: where the real problem is still fuzzy and someone has to turn ambiguity into a plan people can actually ship. I work independently now.
Everything starts with a thought — and the right one, at the right moment, can change the trajectory of a whole product.
Thinking clearly is hard. There's noise, pressure, a hundred plausible directions and no obvious way to tell which one is right. That's the part Uxotiq is built for: cutting through the clutter to the decision that actually matters — before a line of code gets written.
Call it design thinking with the workshop theatre stripped out: plain, senior judgement you can put to work today, and a clear answer to "what should we actually do next?"
The work I'm proudest of isn't a screen — it's the decision that kept a team from building the wrong thing for six months.
I'm Swapnil Acharya, the principal behind Uxotiq. I've worked with the likes of Google Earth, Microsoft, City of Seattle, and Lionsgate Pictures.
Before "make it pretty": who is this actually for, what are they trying to get done, and where is the experience quietly failing them?
Fintech, healthcare, marketplaces and early-stage SaaS — from two-person founding teams to a VP of everything.
You work with me, not a rotating cast of juniors — kept on retainer, the way you'd keep a lawyer for the decisions that matter.
Most of my work is under NDA. Want specifics? A 30-minute call beats any case study. Let's talk.
Senior product thinking, on tap. A brain to pressure-test a decision, talk through a hard tradeoff, or find the signal in the noise. The conversation tends to end with a clear direction you didn't have an hour ago.
→ You get a product roadmap you can actually move on.
What to build, what to build first, and — just as often — whether you should build it at all. The honest counsel that keeps teams from pouring months into the wrong thing.
→ You get a PRD and a product bible your team can build from.
A clear-eyed review of your current experience, delivered as a report you can act on. Stands alone, or bundles up into strategy, consultation and build when you want to go further.
→ You get an audit report with prioritised strategy recommendations.
When you're ready to make it real: end-to-end UX, web and app design — flows, wireframes and polished UI for the moments that decide whether people stay.
→ You get a Figma workflow — key screens, a clickable prototype, or a fully built product.
Notice the pattern: thinking, deciding and diagnosing all point the same direction — toward something worth building. That's where 04 comes in. Agree on the thought, and my team makes it real.
Tell me a little about it. I read everything myself and reply within a day or two — no funnel, no auto-responder.